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23.325  Articles
1 of 2.333 pages  |  10  records  |  more records»
Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product prov... see more

Until 2008, Russia was one of the major importers of Free Market Consumers Goods (FMCG) products from Georgia as well as a major exporter of FMCG products to Georgia. After  conducting a large-scale  aggression against  Georgia  in&nbs... see more

The market for fast-moving consumer goods (FMCGs) in the Nigerian food and beverage industry has been inundated with a massive amount of promotional messages. These messages have resulted from intense competition and rivalry among the organizations that m... see more

Organizations in the current competitive and challenging situation considered organizational process innovation to sustain themselves with competitive advantage and provisioning of high value products to consumers. The current study investigates the role ... see more

Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small ... see more

Because of the importance, sustainability of distribution centers in fast moving consuming goods (FMCG) sector is considered through a multi-perspective, multi-system and multi-process operation. It is explored how an extension of type-2 fuzzy network per... see more

Degradation of environmental quality has become a global issue in the last decade. Industrial activity is one of the majorcauses of climate change and global warming. Governments in several countries have developed policies to reduce carbon emissions from... see more

Degradation of environmental quality has become a global issue in the last decade. Industrial activity is one of the majorcauses of climate change and global warming. Governments in several countries have developed policies to reduce carbon emissions from... see more

The finance and marketing divisions have a fairly high degree of independence, but on the other hand, the two divisions must work together to get good performance. So there needs to be a decision to integrate the finance and marketing divisions because th... see more

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