20 articles in this issue
Tim Redaktur
warda warda,Arif Arif
Coconuts in the Selayar Islands Regency have an important role as a source of community income and also as a source of regional foreign exchange, in fact coconut farmers are still not prosperous from a long-running business. This study aims (1) to find ou... see more
Tri Wahyuarini,Evi Sofiana,Syarifah Novieyana
This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Ru... see more
Shafa Muthia Annajah,Lina Setiawati
This project aim is to increase brand engagement on NG Radio's Instagram account through analysis of its contents. The types of content used are based on Use and Gratification Theory (UGT). The brand engagement parameters used are the consuming, contribut... see more
Dalili Batrisyia,Minto Waluyo
Currently the times and technological developments are increasingly rapid and sophisticated so that people use digital technology more to meet their needs. This study aims to determine the effect and simultaneous equations of e-service quality variables (... see more
Hani Aprilia Sari,Minto Waluyo
The COVID-19 pandemic has changed all community activities that should have been carried out directly (offline) into online activities, including transaction activities. The change in the pattern of online transactions has turned into an e-wallet (e-walle... see more
Farida Nur Rahmwati,Maulidya Shalzabila Indah,Ahmad Nur Faizi,Dian Dwi Nur Rahmah
Loss of a life partner can occur because of a divorce, either a life divorce or a dead divorce. Losing a life partner can be quite a traumatic event in a person's life as well as in a career woman. Career women who lose their partners will carry out incre... see more
Ismail Khozen,Milla Sepliana Setyowati
The emergence of Covid-19 cases over the past few years has altered the previously established socioeconomic structure. The government must keep a close eye on changes in the culture of tax compliance, as tax revenues are the keystone of the government's ... see more
Syadza Adilah Malsuf,Khairunnisa Khairunnisa
Gravis is a startup as a connector platform between freelancer design and business actors who need visual communication services. The background to the founding of Gravis is the COVID-19 pandemic that had hit Indonesia for two years and affected all aspec... see more
Ikramuddin Ikramuddin,Rizka Astuti,Mariyudi Mariyudi,Naufal Bachri,Juni Ahyar
This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected... see more
Cerina Cerina,Fendy Cuandra
This study aims to determine the effect of Promotion, Ease of Use, Brand Image, Service Quality and Website Quality on Customer Loyalty mediated by Customer Satisfaction. The sample in this study amounted to 400 people whose people are domiciled in Batam ... see more
Ahmad Faiz Khudlari Thoha
Globalization, industry 4.0 trends and economic volatility have compelled several firms to learn and adapt to enhance performance and maintain competitiveness. Several studies on organizational learning highlight companies' need to support learning to inc... see more
Lydia Desrita,Dewi Khornida Marheni
Stock investment is now an alternative for young people to invest in. In investing in stocks, there are still factors that can hinder investors, namely financial behavior. The purpose of this research is to know and understand the financial factors and th... see more
Siti Aisyah
The research is focused on (1) the effect of job satisfaction on job performance, 2) the effect of job motivation on employee performance, and 3) job motivation as a moderator in explaining the effect of job satisfaction on employee performance. The appro... see more
Dion Dewa Barata,. Susanti
In the consumer market, there are so many unidentified consumers that it is difficult for companies to build personal relationships with each customer (Tjahyadi & Arlan, 2010). One of the most important ways that can be taken by marketers to build per... see more
Putri Siti Rohaizat,Golan Hasan
The purposes of this study are to determine the credibility of Korean celebrities as brand ambassadors (attractiveness, trustworthiness, expertise, match-up), the effect of perceived value and EWOM on purchase intention, as well as the influence of attitu... see more
Fatma Tri Lestari,Evi Silvana Muchsinati
This study aims to determine the effect of organizational culture, work environment, leadership style, employee competence, and motivation on employee performance through job satisfaction. The sample in this study was 60 Starbucks and Excelso employees in... see more
Muhammad Donal Mon,. Jennifer
This study aims to analyze the effect of learning and development, career management, talent attraction, talent development, talent retention and employee recognition on employee performance. This research is motivated by the decrease in the number of tou... see more
Andi Arifwangsa Adiningrat
This research is about fraud prevention through control structure and spiritual accounting. Fraud occurs because of three main things, namely: the pressure to commit fraud, the opportunities that can be exploited and the justification for these actions, T... see more
arif hernowo,Arianis Chan,Margo Purnomo
In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statemen... see more