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153.377  Articles
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Marketing is an activity that can penetrate space and time. This study aims to determine to know the influence of Relationship Marketing and Brand Image Against Customer Loyalty at PT Telkom Witel Makassar. This type of research is causal (causal relation... see more

AbstractEvery firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with Relationship marketing. Relatio... see more

AbstractEvery firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with Relationship marketing. Relatio... see more

This paper highlights the way in which a distribution system can be made operational in FMCG, starting from the interaction between three components of the system: selling, delivery and trade marketing. On this basis, I have categorized the improvement op... see more

In Indonesia, agriculture is still one of the business activity that involves many stakeholders with a unique relationship, ranging from farmers as producers, various intermediaries that act to move the product on the retailers who ultimately sell to end ... see more

Abstract. The main purpose of this research is to examine the influence of social media marketing activities on customer loyalty through customer equity drivers with three dimensions: value equity, brand equity, relationship equity in local MSMEs products... see more

AbstractBackground: A relationship marketing approach to the management of business relationships can enhance overall customer satisfaction and reduce economic risks, such as opportunism that is associated with business dealings.Aim: The aim of ... see more

This study explores different tactics to create relational bonds with clients (financial, social or structural bonds) and their impact on central relationship marketing variables, such as trust, engagement and loyalty, using the duration of the ... see more

High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partners... see more

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