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290.348  Articles
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The prosperity of a company depends heavily on the quality of its new product development. Small and medium-sized enterprises (SMEs) must regularly assess, update, and adapt their product line. It has been argued that entrepreneurial orientation is crucia... see more

Small Medium Enterprise (SMEs) are growing rapidly in Malaysia and are the backbone of economic growth. Until today, there are more than 1 million SMEs company registered. The purpose of this research is to determine the best competitive forces and the be... see more

The purpose of this research is to find out the significance of the influence of Customer Orientation, Competitor Orientation, and Innovation Capability to New Product Development, as well as knowing the role mediation of the Innovation Capability variabl... see more

New product development (NPD) projects are costly, and fragile against failures as compared to other structures. This study has a holistic view of team factors to examine their relationship with team communication. Communication contributes to technical a... see more

The purpose of this paper is to test Production Part Approval Process (PPAP) as a tool to build quality into the new product and processes and ensure that it meets the customer expectations. Research method is qualitative method using so called case-study... see more

This study aims to identify the key factors in developing successful new products in order to increase customers’ attraction rate through identification and prioritization of the key factors in new product development. To this purpose, authors applied the... see more

This article aims to analyze how the company’s resources related to the New Product Development (NPD) process are arranged when sustainability is present in the corporate strategy. The relationships between resources and capabilities present in the techno... see more

The development of new products (NPD) is crucial for the existence of companies, source of competitive advantage and determinant of their business success. Several factors, both operational and organizational or even strategic, contribute to the innovatio... see more

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