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2.434  Articles
1 of 244 pages  |  10  records  |  more records»
This research aims to determine the effect of using instagram social media and hedonic shopping motives to impulse buying media and to know whether financial literacy is able to moderate the influence of instagram social media use and hedonic shopping mot... see more

This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample wa... see more

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk ... see more

Penelitian ini mengacu pada karakter hedonic shopping motives seseorang dalam melakukan suatu pembelanjaan dengan spontan tanpa memikirkan kegunaannya dalam jangka panjang. Adakalanya seseorang yang berbelanja tanpa mau bersusah payah untuk ke toko untuk ... see more

Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potenti... see more

This research aims to analyze the influence of website quality, sales promotion, hedonic shopping motives towards the purchase impulsive of Shopee through positive emotion as the intervening variable. The sampling method used on this research is non-proba... see more

Technology-based era has brought market into higher level competition in which online shopping set the new standard for customer and marketer transaction. Prior study held in developed countries has resulted variety of customers online shopping motives, m... see more


Islamic boarding schools do not only play a role in transferring religious knowledge, reconstructing character but also purifying the heart. This positive spirit needs to be explored by students through implementation to actualize themselves both physical... see more

1 of 244 pages  |  10  records  |  more records»