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617  Articles
1 of 63 pages  |  10  records  |  more records»
The purpose of this article is to investigate the influences of posting one’s purchases on the content creator’s happiness attained from the purchases. A survey (n=207) was conducted on Amazon Mechanical Turk. Multiple regression and floodlight analysis w... see more

The purpose of this research is to analyze the effect of brand image, reference group, location on purchases at Warkop On Mada Rantauprapat. The population in this study are customers or buyers at the On Mada Rantauprapat coffee shop. The sample collectio... see more

Denmark is one of a small number of countries in which institutions offering bachelor level degrees in nursing, teaching and social work have not merged into the traditional university sector, but is organized in so-called University Colleges. During the ... see more

This paper presents a methodology to build series of purchases, consumption,and stocks of durable goods for the Chilean economy in the 1981-1999 period.The estimated series –both nominal and real– are presented in quarterly andannual frequencies. In addit... see more

New technologies are constantly changing patterns of consumer behavior. Investigations about consumer acceptance and readiness to adopt new technologies are vital to the development of a better understanding of their behavior. This study aimed to analyze ... see more

This study intends to empirically explore how the practices of loyalty programs conducted by the store management (department store) which benefit for customers so as to provide results that benefit both parties as a relational outcome consisting of relat... see more

Denmark is one of a small number of countries in which institutions offering bachelor level degrees in nursing, teaching and social work have not merged into the traditional university sector, but is organized in so-called University Colleges. During the ... see more

This article examines the impact of goal related purchases on goal progress perception, and whether this perception depends on the strength of association between product and goal. To test how consumers perceive the act of purchasing goal-related products... see more

In view of increased competition, combined with political, economic, social and technological uncertainties, the Brazilian retail sector has been going through a transformation process led, on the one hand, by market pressure itself, and on the other hand... see more

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