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28.679  Articles
Penelitian ini dilakukan untuk mengetahui Pengaruh Service Quality, Food Quality, dan Perceived Value terhadap Behavioral Intention dengan Consumer Satisfaction sebagai Variabel Mediasi pada Coffee Shop Rimbun Espresso and Brew Bar di Kota Padang Untuk me... see more

Culture is a complex symbol and fact created by humans passed down from generation to generation as a determinant and regulator of human behavior in existing societies. Researcher was interested in researching the Rimpu Cultural Phenomenon influencing Con... see more

This paper is part of a large study to assess the appropriateness of using multivariate statistical techniques in the theses and dissertations of two institutions of higher education in the field of marketing and as regards consumer behavior, from 1997 to... see more

While gender-based differences in consumer behavior have been previously investigated within the context of gender-neutral or unisex retailers, men’s behavior in women’s retailers remains largely unexplored. Furthermore, most studies frame the retail envi... see more

The purpose of this study is to (1) find out how consumer preferences affect the pattern of attribute batik Jambi based on the importance and benefits of the resulting products (2). Analyze how consumer preferences of batik Jambi in relation to consumer p... see more

This study aims to examine the effect of perceived ease of use, perceived usefulness and consumer satisfaction on online purchasing behavior. This study used 200 respondents taken from the general public living in the area of Batam. The type of data used ... see more

The purpose of this study was to identify and determine the consumers’ behavior and satisfaction in purchasing decisions at North Bogor UMKM. Populations of this study are consumers who have shopped UMKM culinary products in North Bogor. The research meth... see more

This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analys... see more

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