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112.147  Articles
1 of 11.216 pages  |  10  records  |  more records»
The purpose of this research is to analyze the effect of brand image, reference group, location on purchases at Warkop On Mada Rantauprapat. The population in this study are customers or buyers at the On Mada Rantauprapat coffee shop. The sample collectio... see more

The desire of a consumer to buy a product or service is influenced by the attitude they have, because this will be felt by consumers when determining the purchase intention of the product or service and deciding whether to use it again or not. Thus, this ... see more

Indonesia has a large Muslim population, so it is not surprising that Sharia Branding is currently Widely used by business entities ranging from banking to the hospitality business. This phenomenon is seen in the city of Surabaya, the which is mostly foun... see more

The purpose of this study was to determine the role of the strength of the reference group in moderating the effect of e-commerce service quality and customer satisfaction on online repurchase intentions. The selected respondents were adolescents aged 17-... see more

The competitive conditions in the market of higher education services encourage every college in Banten to be able to retain students and acquire new students every year. The decision of the prospective student in determining the college of his choice is ... see more

The references for interpretation at the beginning of musical learning constitute the core of group piano teaching. Its stratification in technical, theoretical and tonal references enables an early, organized and effective approach to learning in which i... see more

The study aimed to explore the organization of the perception of social objects associated with everyday life topics and its relationship with the importance ascribed to them by different social groups. The convenience sample was composed by 315 undergrad... see more

The article is focused on studying of how modern Ukrainian migrants in the USA position themselves within the refer¬ence groups of other Ukrainians who also are living in American society. Studying the reference groups is one of the ap-proaches that can h... see more

To examine how cross-strata neighboring behavior in a mixed-income community can influence the consumption choices of individuals in low-income groups, and to improve the prediction accuracy of the consumption choice model of low-income groups for small s... see more

1 of 11.216 pages  |  10  records  |  more records»