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286.050  Articles
1 of 28.605 pages  |  10  records  |  more records»
Penelitian ini bertujuan untuk menganalisa pengaruh social media advertising features di masa Pandemi Covid-19 Terhadap Brand Engagement dan Purchase Intention pada Brand Fashion. Data yang digunakan dalam penelitian ini merupakan data primer yaitu data y... see more

Penelitian ini bertujuan agar diketahui apakah viral marketing berperan dalam memediasi pengaruh social media advertising terhadap consumer buying behavior pada pelanggan minuman kopi kekinian di DKI Jakarta dan sekitarnya. Penelitian ini didasari oleh fe... see more

In Indonesia, MSMEs are a business group that is a mainstay of economic activity that is able to support most of its citizens. Economic development in Indonesia depends on the development and improvement of the capacity of MSMEs. MSMEs will be helped by i... see more

Parallel to the development of new communication environments with the help of technology in recent years, social media is defined as a virtual platform on which users share their knowledge and experiences. As consumers spend more and more time indoors, w... see more

This study seeks to investigate the role of Social Media Advertising, E-Marketing, and Product Quality on Consumers’ Decision to Purchase Nature Cosmetics in North Sumatra-Indonesia partially and simultaneously. The data were analyzed using multiple Linea... see more

This study examined the impact of brand familiarity and endorsers’ congruence with product being advertised on consumer responses to social media advertising in Twitter. Findings suggested that the product with a familiar brand endorsed by celebrity with ... see more

Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onlin... see more

The development of internet-based technology has made many companies do marketing through social media, such as YouTube. The study was conducted to look at the dimensions of social media marketin... see more

The purpose of this study is to analyze the direct and indirect effects of video advertising and social media content through brand awareness toward purchase interest in the GoFood application in Makassar City. In this study, the researchers used descript... see more

1 of 28.605 pages  |  10  records  |  more records»