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17.387  Articles
1 of 1.740 pages  |  10  records  |  more records»
Penelitian ini bertujuan untuk menganalisis pengaruh positive Sensory Brand Experience, Affective Brand Experience, Behavioral Brand Experience dan Intellectual Brand Experience terhadap purchase intention dengan perceived value sebagai mediasi pada indus... see more

Since the epidemic, digitization has advanced more quickly than anybody could have anticipated. From 2019 to 2021, IndiHome's product surpasses its rivals by controlling more than 80% of the market share. On the other hand, it is paradoxical that IndiHome... see more

Nowadays, small business entrepreneurs use a new marketing tool to promote their products. This tool is named Live streaming.Objectives: This study aims to help online shop owners maintain customer live-streaming engagement so it can enhance vie... see more

This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store ... see more

Peluang pasar yang besar pada perusahaan streaming services terjadi di Indonesia saat COVID 19. Media sosial Instagram digunakan oleh perusahaan streaming services sebagai kegiatan komunikasi pemasaran merek maupun melakukan interaksi dengan khalayak. Pen... see more

To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image. The purpose of thi... see more

The development of digitalization continues to grow very rapidly, making companies continue to innovate such as telecommunications technology companies. by.U is an innovation from a telecommunications technology company that has the advantage of being the... see more

This study wants to examine buying intention factors that are influenced by trust variables and customer engagement. The study aims to find out the influence of trust on the intention of reusing the mode of transportation of the Lembar-Padangbai crossing.... see more

The aim of the research was to determine the effect of customer experience and customer engagement in relationship with customer loyalty during the Black Swan Events Covid-19. The population was visitors at tourist sites in Semilir Village, Semarang Regen... see more

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