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510  Articles
1 of 51 pages  |  10  records  |  more records»
Abstract. AIMI (Association of Indonesian Breastfeeding Mothers) is one of the nonprofitentities in Indonesia that relies on its social media account to facilitate itsmembers to help and support each other in issues related with breastfeeding activities.T... see more

Abstract. Increasing adoption of mobile advergames to deliver marketing messages has not been followed by empirical findings to support its effevtiveness. This research attempts to examine the effect of mobile advergames intrusiveness on consumer irritati... see more

Searching through online review sites becomes an alternative for consumers to obtain product information. The efficiency and effectiveness in finding quality information on the online review sites contributes to the popularity of online review sites ... see more

The increasing adoption of framing strategy among food marketers and advertisers generates inquiries about the effectiveness of the strategy. Product messages with different framing strategy are expected to stimulate different consumer responses. This res... see more

The purpose of this study is to investigate how issue involvement, online interactivity, and social interaction influence consumer commitment to online travel community and intention to continue participating in the community. An online traveling for... see more

This study examined the impact of brand familiarity and endorsers’ congruence with product being advertised on consumer responses to social media advertising in Twitter. Findings suggested that the product with a familiar brand endorsed by celebrity with ... see more

This research is about speech acts in a speech by Bangtan Sonyeondan at the United Nations General Assembly (UNGA) which aims to identify and describe the classification of speech acts contained in BTS speeches. The data from this qualitative descriptive ... see more

The idea of this article is to disclose the main aspects of life and work of Sonya Kovalevsky, such as how she began her excellent disposition to learn science and how she overcame the barriers of the time to be able to follow scientific studies abroad an... see more

The idea of this article is to disclose the main aspects of life and work of Sonya Kovalevsky, such as how she began her excellent disposition to learn science and how she overcame the barriers of the time to be able to follow scientific studies abroad an... see more

1 of 51 pages  |  10  records  |  more records»