ARTICLES

Filter  
Active filters 0
Remove
  

Refine your searches by:

Collections
Education
Economy
Social Sciences
Administration - Business
Literature
Communication
Psychology
Research
Religion
Languages
all records (74)

Languages
English
Portuguese
Spanish
German
French

Countries
Indonesia
Brazil
USA
Ukraine
Spain
Denmark
Germany
Canada
South Africa
Romania
all records (71)

Years
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
all records (24)

Filter  
 
16.187  Articles
1 of 1.620 pages  |  10  records  |  more records»
This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty. This ... see more

The main idea of this paper is to investigate three dimensions of brand personality, which are excitement, sincerity and ruggedness to predict CBR constructs which comprise of brand love, brand trust and brand loyalty. Convenience sampling method was util... see more

Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American co... see more

Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consumer... see more

Anthropomorphism is the belief that brands can possess human characteristics, which raises a tendency to assign human traits to inanimate objects. It is on this premise that Brand Personality takes its roots.  Several studies in the measurement and i... see more

A trend to a heatlhier lifestyle triggers a shift in consumer’s behavior to consume healthy foods and to avoids any preservatives. Several companies in Indonesia began to contribute to this trend including UD Maju Jaya who also contributing onto this tren... see more

Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand’s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consumer... see more

Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American co... see more

Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American co... see more

1 of 1.620 pages  |  10  records  |  more records»