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2.631  Articles
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This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The p... see more

The study discusses the indicator of customer loyalty of Islamic banks according to Griffin's perspective and several relevant studies. The problems solved in this study are 1) what is the indicator of customer loyalty of Islamic banks according to Griffi... see more

Museums are increasingly forced to pay attention to marketing-related aspects such as perceived service quality, satisfaction and loyalty. Using data from three South African heritage museums, this article first delineates the construct of perceived quali... see more

Brand loyalty is a long-term strategy to gain a competitive advantage in tourist destinations during the Covid-19 Pandemic era, which demands more efforts for destination managers to survive. On the other hand, the dimensions used to measure brand loyalty... see more

This study propose a synergy of behavioral relationships in line with researchers observation that application of marketing theories in education services needs more strategic exploration. The cognitive behavior which is rational, the affective behavior w... see more

This research examines a cognitive-affective-conative baseline model which proposed by Chiouet al. (2002). According to the model, perceived service quality (both tangible company-relatedand employee-related factors) is modeled antecedent to satisfaction ... see more

RESUMENEl objetivo de este trabajo es contribuir a reforzar la literatura científica en el campo de los festivales gastronómicos en América Latina. Este artículo sintetiza los resultados de un trabajo de campo realizado en el festival gastronómico Raíces,... see more

Food souvenirs have a strategic role in supporting agribusiness. Although it has an important role, there is no agreement on the factors that affect the quality of food souvenirs. This study aims to develop a model for measuring the quality of food souven... see more

The increase in social media platforms in today's digital era and the understanding of companies or marketers about the importance of marketing products in marketing competition, as well as the importance of building relationships with customers to make t... see more

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