ARTICLE
TITLE

Emotional Experience and Conative Loyalty: The Mediating Role of Revisit Intention DOI : 10.26905/jmdk.v11i1.10194

SUMMARY

This purpose of this study is to empirically investigate the influence of emotional experience and intention to revisit on conative loyalty, as well as the role of intention to revisit as a mediator between emotional experience and conative loyalty. The population of this research was the visitors of Sunan Ampel religious tourism, Surabaya, Indonesia. The data was analyzed using structural equation modeling. There were 267 respondents participated in this study. The findings show emotional experience has positive influences on both visitors’ conative loyalty and intention to revisit. Moreover, emotional experience influences conative loyalty through the mediation of revisit intention. The stronger the positive emotional experience perceived by visitors, the stronger their desire to return to the same location.

PAGES
pp. 40 - 48

 Articles related

Barbara Burgess-Wilkerson,Keith Benson,Steven Frankforter    

This study investigates the extent to which emotional intelligence can be successfully developed through a semester-long classroom intervention and self-directed learning process among students in a college of business administration. We found that with ... see more


Pfungwa Dhliwayo,Melinde Coetzee    

AbstractOrientation: The process of personnel selection is essential for organisations because it ensures that only those candidates who are likely to contribute to the economic value of an organisation are chosen to fill job vacancies.Research purpose: ... see more


Matthew Marembo,Willie T. Chinyamurindi    

AbstractOrientation: Emotional intelligence (EI) is highlighted by the literature as an important attribute that enables an individual to cope with changes and pressures in the work environment and subsequently yields consistent performance. However... see more


Dennis Dahl,Frans Cilliers    

AbstractOrientation: Career exploration can be a stressful experience, often manifested by negative career thoughts. In this article, the factors which influence the ability to cope with negative thinking are investigated.Research purpose: This study i... see more


Nico Martins,Melinde Coetzee    

AbstractThe purpose of this study was to investigate employees’ experiences of their organisation’s culture and general satisfaction levels and to explore whether potential explanations for these could be derived from measures of the perceived emotional ... see more