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45.280  Articles
1 of 4.528 pages  |  10  records  |  more records»
En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, ... see more

This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement. To this end, theoretical concepts fro... see more

The case of Australia and the film «Australia» as an example of the effective using of cinema in place branding is represented. It is proved that films are strong and effective communication channels within internationals relations, which are able to have... see more

The article presents the justification of the place branding as the direction of modern politics. The range of correlations was identified by temporal and synchronized comparison of the world rankings of countries / cities development and their branding s... see more

The paper aims at analysing the connections between film-induced tourism, city-branding and place-based image through the case-study of Naples, particularly deepening the role played by urban policies not only in promoting or sustaining but also in refusi... see more

This research is entitled "Management of Social Media as Branding in Library". This study uses field research methods with a qualitative approach. Where researchers conducted direct interviews with librarians who were at Grahatama Pustaka to ask questions... see more

This study aims to find out about the Place branding approach to optimize the image of Belitung Regency and its implications for the decision to visit tourist destinations on the Lengkuas Island. The object of this research is the tourists who visit the t... see more

Employer branding is the image and reputation of the organization as an ideal place to work. The purpose of this study was to determine the effect of the employer's brand strategy on the intention to apply for jobs in the top five e-commerce in Indonesia.... see more

ABSTRACT Currently, the popularity of Instagram is used by many people to get information or to share information about themselves. In today's era, Instagram has been used as a media for forming a person's self-image, this can be seen by the posts they up... see more

1 of 4.528 pages  |  10  records  |  more records»