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189.085  Articles
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The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

Quick internet coverage all over the world created new possibilities of its usage as a new mass media which are more flexible, dynamic and, what is more important, almost uncontrollable. And they require approaches and knowledges which differ from existin... see more

El sector de alimentos y bebidas es considerado como uno de las principales actividades de servicio que favorece de forma positiva a la generación de turismo en un sector geográfico. Por lo tanto, las diversas estrategias comerciales que se estructuran de... see more

El sector de alimentos y bebidas es considerado como uno de las principales actividades de servicio que favorece de forma positiva a la generación de turismo en un sector geográfico. Por lo tanto, las diversas estrategias comerciales que se estructuran de... see more

Se propone una estrategia de marketing digital para la promoción de la oferta académica de la Unidad Educativa “10 de noviembre” Guaranda, para poder contribuir a la promoción de la oferta, de forma tal que se incrementen sus niveles de matrícula, en todo... see more

The aim of this study is to investigate the determinants of Germany's OFDI in the last 21 years on the set of top ten Germany’s OFDI destination (United States of America, United Kingdom, China, France, Poland, Mexico, India, Turkey, Spain and Russia (Rus... see more

MSMEs have an important role in various aspects, both economic, social, and cultural, in the lives of Indonesian people. However, some MSMEs such as the “King Keripik” MSME in Batang Regency still have some shortcomings in the marketing, packaging, and la... see more

This research seeks to determine the impact of investor sentiment and market volatility on IPO initial return when an issuer conducts an Initial Public Offering (IPO). This research lasted ten years, from 2009 to 2020, with a total issuer of 237 conductin... see more

1 of 18.909 pages  |  10  records  |  more records»