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368  Articles
1 of 38 pages  |  10  records  |  more records»
Banyaknya produk skincare yang ada di pasar mengakibatkan persaingan antar brand skincare di Indonesia. Strategi pemasaran dalam meningkatkan penjualan pun harus dipikirkan agar dapat mempengaruhi keputusan konsumen dalam membeli suatu produk skincare. Ke... see more

The era of technology, business competition, and increasingly rapid business growth requires companies to have an efficient and effective marketing strategy. One of the marketing strategies that can generate buying interest is celebrity endorsers and elec... see more

Dalam memilih sesuatu, konsumen kadang memiliki keragu-raguan dalam membeli, Sebagai salah satu strategi promosi di media sosial, testimonial oleh Celebrity endorser cukup sering digunakan dalam pemasaran, manusia biasanya cenderung meniru apa yang dilaku... see more

The phenomenon of many entrepreneurs who want to attract consumers through social media by using a celebrity that has credibility and demands to advance their brand. One of the celebrities who are loved today is Aghnia Punjabi with her trademark wearing a... see more

Abstract: This study aims to determine the effect of a celebrity endorser, brand image and brand trust on consumer buying interest. This study uses a survey method. The population in this study were high school students in Cibingbin Subdistrict as many as... see more

ABSTRACT  One of the e-commerce that currently exists is constantly thinking about how to make effective advertisements, by making creative advertisements and using good celebrity endorsements. The purpose of this study is to prove whether advertisin... see more

Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role ... see more

Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role ... see more

This study examines the effect of Celebrity Endorser on the purchase decision of Batam Olehlo. Respondents from this study were consumers who have purchased the product of Batam Olehlo. The population in this study is Batam community with a sample of 100 ... see more

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