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ISSN:    frecuency : 4   format : Electrónica

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Volume 24 Number 2 Year 2023

5 articles in this issue 

Sunita Dasman,Dian Sulistyorini Wulandari,Widiastuti Widiastuti

Purpose- This research examines financing and investment decisions on company value related to financial performance.Method – This research uses moderated regression analysis (MRA) on the consumer goods industry period 2013 – 2022. Samples were taken usin... see more

Pags. 97 - 114  

Nanda Andreas Octavini,Ayudia Dwi Puspitasari,Nopi Yana

Purpose – The purpose of this study was to find out the role of womenpreneurship and the influence of ecopreneurship on the marketing performance of MSMEs through implementing the Entrepreneurial Marketing model.Methodology – The population are women who ... see more

Pags. 115 - 134  

Satria Mirsya Affandy Nasution,Asrizal Efendy Nasution,Muhammad Taufik Lesmana

Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience.Method –Sampling was carr... see more

Pags. 135 - 149  

Nel Arianty,Adek Devira Purba

ABSTRACTPurpose – To identify the influence of Store Atmosphere, Price Discounts, impulse buying, Store Atmosphere and Price Discounts on Positive Emotions and to explore the mediating role of positive emotions in this relationship.Method – The sampl... see more

Pags. 159 - 169  

Dewi Anggraini,M. I. Nasution,Muhammad Andi Prayogi

Purpose – This research explores the influence of work stress and Quality of Work Life (QWL) on employee performance by considering the mediating role of job satisfaction.Method – The research used a quantitative approach involving a complete census metho... see more

Pags. 170 - 198