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7.435  Articles
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ABSTRACT  One of the e-commerce that currently exists is constantly thinking about how to make effective advertisements, by making creative advertisements and using good celebrity endorsements. The purpose of this study is to prove whether advertisin... see more

This study analyzes the effect of advertising creativity, jingles and endorsers on brand awareness using Multiple Linear Regression Analysis on 150 respondents in Semarang. The results showed that advertising creativity, jingles and endorsers have a posit... see more

Today’s infotainment clutter puts pressure on advertisers to come up with more surprising and more memorable ads. This need for novelty, creativity, and astonishment does set the expectation bar high, steering ads towards various means of eliciting surpri... see more

Objective: The objectives of this conceptual paper are two folds: to propose and argue a) the direct relationship between leader creativity expectations and creative performance; and b) the mediating role of intrinsic motivation between leader creativity ... see more

This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115... see more

How far is the difference and the similarity of academicians dan practicioners’s interpretation in difine the advertising creativity’s concept and to appreciate the creative quality of Citra Pariwara’s winner advertisement works print ad category, from 20... see more

Every year, each PTS (Private universities) always be competition coupled with the State (State University) in getting the number of students, in order to survive each PTS should understand things into consideration for prospective students to choose a co... see more

This paper aims to examine the elements employed in television advertising, which affect consumer attitudes toward advertised products and brands. 384 young Chinese responded to a survey questionnaire. This paper finds that celebrity endorsement positivel... see more

AbstractTraditionally, marketing has been characterized by a lack of discrimination between tangible products and intangible services. Many marketing theorists presently subscribe to the view that the parameters of service exchanges are so different as to... see more

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