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196.008  Articles
1 of 19.602 pages  |  10  records  |  more records»
Las comunidades de compra social son un modelo de negocio que ha cautivado la atención de las firmas de moda en los últimos años, logrando una alta tasa de crecimiento y popularidad entre los consumidores. Polyvore1, contaba con 20 millones de miembros qu... see more

Social distancing memberikan banyak waktu bagi masyarakat untuk melakukan perawatan tubuh, inilah yang menjadikan permintaan terhadap produk-produk skincare bertambah, terlihat dari transaksi online yang mencapai 80% di tahun 2020. Beberapa tujuan penelit... see more

Companies try to innovate in their communication strategies for offering information about their goods and services and other information related with the RSC activities performed by the company. Currently, RSC communication is very important and little i... see more

ABSTRACTThe purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention of Rollover Reaction Lip Cream. The spending patterns ... see more

Introduction/main objectives: A virtual community is a new form of social interaction that provides an alternative way for connectivity and creativity. As the most favorite platform, social networking site is one of marketing objectives and strategies for... see more

Penelitian ini bertujuan untuk menganalisa pengaruh social media advertising features di masa Pandemi Covid-19 Terhadap Brand Engagement dan Purchase Intention pada Brand Fashion. Data yang digunakan dalam penelitian ini merupakan data primer yaitu data y... see more

In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statemen... see more

Instagram as a social media network has produced influencers who are influential in disseminating information and messages digitally. Influencers are considered capable of impacting their followers through photo uploads and electronic word of mouth (EWoM)... see more

This study aims to determine the influence of the Electronic Word of Mouth twitter @batikair in terms of the following dimensions are intensity dimension to the brand image, valence of opinion dimension to the brand image, and content dimension to the bra... see more

1 of 19.602 pages  |  10  records  |  more records»