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411  Articles
1 of 42 pages  |  10  records  |  more records»
The more technology develops, the more a company's marketing strategy will develop, for example, influencers use. Ngobrol Sore Semaunya (NSS) is CXO Media's brand that presents content by exploring the inspiring stories of a famous figure. NSS's host is P... see more

Penelitian ini bertujuan untuk menganalisis Pengaruh Bank Marketing Activity dan Social Media Influencer Terhadap Customer Well-Being Oleh Bank Image. Metode pada penelitian ini adalah metode kuantitatif, menggunakan survey research pada seluruh pengguna ... see more

Digital natives face self-image problems due to the development of social media. They consider themselves spiritual but not spiritual and are not interested in the church. A foul value system, as well as “Godless”, immoral, unethical, violent, and dispara... see more

Penelitian memiliki tujuan untuk melihat pengaruh beauty influencer dan media internet terhadap keputusan pembelian kepada produk emina. Dalam riset ini menggunakan dua variable independen yaitu beauty influencer dan media internet dan variabel dependen y... see more

Influencer marketing is one of the digital marketing strategies currently used by many companies. The purpose of this research is to find out and describe the influencer marketing strategy implemented specifically by an application-based FMCG product prov... see more

Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsumsi dan metode bel... see more

The use of social media as a marketing tool provides a lot of convenience for consumers to get information about the products they need or want. Marketing through social media is also known as digital marketing. The purpose of this research is to determin... see more

Advances in information technology and improvements to internet network infrastructure make it easier for everyone to work and obtain information. There has been an adaptation of marketing techniques using influencer marketing, so the influencer professio... see more

Instagram sebagai salah satu sosial media memungkinkan merek untuk berkomunikasi lebih baik dan intensif dengan konsumen. Influencer telah menjadi pilihan populer dalam periklanan di media sosial Instagram karena orisinalitas dan daya tarik yang melekat p... see more

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