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10.659  Articles
1 of 1.067 pages  |  10  records  |  more records»
This study aims to determine the influence of the Electronic Word of Mouth twitter @batikair in terms of the following dimensions are intensity dimension to the brand image, valence of opinion dimension to the brand image, and content dimension to the bra... see more

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan dan kepuasan konsumen pada brand image. Populasi dalam penelitian ini adalah masyarakat di Kota Denpasar yang menggunakan aplikasi Grab. Jumlah sampel yang didapa... see more

The aims of this research is to explore interrelation of perceived quality toward brand loyalty and brand image in hotel industry. The research is based on recommendation of previous studies, the scale constructed to measure perceived quality, b... see more

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan dan kepuasan konsumen pada brand image. Populasi dalam penelitian ini adalah masyarakat di Kota Denpasar yang menggunakan aplikasi Grab. Jumlah sampel yang didapa... see more

Tujuan dari penelitian ini adalah untuk mendapatkan bukti empiris dan untuk menemukan pemahaman yang lebih jelas tentang suatu fenomena dan kesimpulan tentang pengaruh variabel beauty vlogger terhadap brand image serta dampaknya terhadap minat beli produk... see more

The purpose of this study is to analyze the stakeholder’s roles and contributions in brand management of village tourisms in Bali and India. A descriptive qualitative research conducted in village tourisms in Bali, Indonesia with village tourisms in Andra... see more

The aims of this research is to explore interrelation of perceived quality toward brand loyalty and brand image in hotel industry. The research is based on recommendation of previous studies, the scale constructed to measure perceived quality, b... see more

Due to cluttering in advertisements, firms are unable to communicate effectively with potential customers forcing them to use the celebrity endorsement strategy. This paper aims to examine the effect of celebrity endorsement (i.e. attractiveness, credibil... see more

Penelitian ini bertujuan untuk menguji pengaruh kredibilitas celebrity endorser terhadap niat beli melalui brand image produk kosmetik Maybelline di Kota Denpasar.Populasi dalam penelitian ini adalah di Kota Denpasar dengan melibatkan 100 orang responden ... see more

1 of 1.067 pages  |  10  records  |  more records»