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237.645  Articles
1 of 23.765 pages  |  10  records  |  more records»
Penelitian ini bertujuan untuk mempelajari anteseden atau faktor-faktor yang memengaruhi positive word of mouth layanan m-health, yaitu Mobile Service Quality (usability, value-added feature, security/privacy, interactivity), Brand Attachment, dan Brand E... see more

Penelitian ini meneliti peran suara pelanggan untuk mendorong kata positif dari mulut dan pemasaran kerjasama penelitian dalam pelayanan pendidikan tinggi langka. Makalah ini bertujuan untuk menguji anteseden dan konsekuensi dari suara pelanggan dalam kon... see more

Dewasa ini, bisnis kuliner sudah sangat menjamur di mana-mana. Di Kota Pematangsiantar sendiri terdapat ratusan tempat kuliner dengan berbagai variasi jenis makanan yang dapat dipilih oleh konsumen, seperti rumah makan, cafe, dan coffe shop. Bisnis coffe ... see more

In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to techn... see more

This research tries to examine the factors influencing the positive word of mouth of Indonesian’s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and b... see more

The purpose of this study is to explain and determine the effect of Service Quality, Product Quality, Customer Satisfaction and Customer Experience on Positive Words of Mouth, no matter what the effect of Service Quality, Product Quality, Customer Satisfa... see more

Purpose – Since positive word-of-mouth (WOM) is an expression of customer-actualizedvalue, the paper postulate that WOM is not only related to a holistic set of assessments ofthe service experience but also to the idiosyncratic nature of the individual cu... see more

The objective of the research was to know and to analyze the influence of servicequality on students’ word of mouth through their satisfaction in the Diploma III ofTaxation Administration Study Program, FISIP USU. The type of the researchwas descriptive q... see more

The objective of the research was to know and to analyze the influence of servicequality on students’ word of mouth through their satisfaction in the Diploma III ofTaxation Administration Study Program, FISIP USU. The type of the researchwas descriptive q... see more

1 of 23.765 pages  |  10  records  |  more records»