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Volume 11 Number 1 Year 2023

10 articles in this issue 

Salman Faris,Wilbert Leeman,Clarence Aurea,Florencia Chandra

In Medan City, PT Kota Mas Permai sells Silverqueen Chocolate. This study's goal was to determine how Silverqueen Chocolate's price, advertising, and product quality affected consumers' choices to buy the chocolate at PT Kota Mas Permai. The association b... see more

Pags. 1 - 9  

Mochamad Vrans Romi,Rr. Chusnu Syarifa Diah Kusuma,Hernansi Biso,Christina Bagenda,Nuril Maghfirah

Organizational citizenship behavior bukanlah hal baru dalam dunia kerja khususnya beberapa bidang khusus yang juga menerapkan perilaku organisasi. Pada dasarnya, organizational citizenship behavior sangat membantu dalam mengatur, mengontrol, dan menyelesa... see more

Pags. 10 - 22  

Prasetyo Kurniawan,Dede Solihin

This study aims to examine and analyze the effect of workload, career development, and compensation on turnover intention at PT Prima Ufuk Semesta. The population in this study were all employees of PT Prima Ufuk Semesta. The sampling technique was satura... see more

Pags. 23 - 32  

Jairus Manurung,Toto Gunarto,Neli Aida

Penelitian ini bermaksud menguji pengaruh faktor ekonomi terhadap kemiskinan. Model penelitian ini menggunakan variabel bebas berupa dana desa, tenaga kerja dan PDRB. Obyek penelitian ini adalah 13 Kabupaten di Provinsi Lampung dengan periode penelitian t... see more

Pags. 33 - 44  

Setiyawami Setiyawami,Amelia Setyawati,Deara Shinta Lestari,Emi Wakhyuni,Syamsuddin Syamsuddin

Technological advances and disruptions in various fields of the economy have resulted in the existence of innovative work behaviors that are urgently needed for business actors. For business actors, understanding employee behavior is very important, with ... see more

Pags. 45 - 57  

Vincent Alain Surya,Yeni Ariesa,Christian Christian,Albert Darmasaputra,Nicholas Felim

This study aims to examine whether the internal factor (cash flow) and external factor (leverage) affect firm value through profitability as a moderating variable in technology sector companies 2018-2021. The method used in this research was a deductive a... see more

Pags. 58 - 69  

Amelia Setyawati,Eka Merdekawati Imelda Seseli,Rr. Chusnu Syarifa Diah Kusuma,Christina Yanita Setyawati

The main objective of the research is to analyze the effect of technological innovation and market orientation on sustainable competitive advantage. The sample in this study amounted to 180 respondents, determined by the convenience sampling approach. Dat... see more

Pags. 70 - 80  

Yendra Yendra,Eka Hendrayani,Wulandari Wulandari,Megasari Gusandra Saragih,Roy Setiawan

The purpose of this study was to determine the effect of brand image, product features and celebrity endorsement on purchasing decisions for Vivo cellphones at PT. Win Access Telecommunication Medan. This research method is a quantitative research method ... see more

Pags. 81 - 88  

Vera Vista,Winson Augustin Leandra,Ninta Katharina,Yunelci Martha Seliamang

The decline of business income is one of the negative impact by the Coronavirus Disease Pandemic or we known as COVID-19 which attack all of the world included Indonesia. Company profitability can be affected by many factors of finance, which all are meas... see more

Pags. 89 - 96  

Ita Musfirowati Hanika,Nani Nani,Dyah Widowati,Acai Sudirman

Transportasi online telah menjadi bagian penting dari kehidupan sehari-hari banyak orang di era digital saat ini. Kepuasan konsumen dalam penggunaan transportasi online menjadi faktor kritis yang memengaruhi pertumbuhan dan kesuksesan platform-platform te... see more

Pags. 97 - 107