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12.010  Articles
1 of 1.201 pages  |  10  records  |  more records»
In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury ... see more

This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researche... see more

In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury ... see more

This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer be... see more

AbstractThe purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study exam... see more

Research on Samsung’s smartphone consumers in Surakarta, have aimed to (1) Test the influence of brand experience on brand trust; (2) Test brand beliefs on brand loyalty; (3) Test on emotional attachment brand experience; (4) Test emotional attachment on... see more

The purpose of the present study was to determine the impact of variables which create a special value for sport brands like the Nike brand. In other words, the research sought to answer the question of whether customer self-esteem was important for marke... see more

In competitive markets with many brand options, pursuing a differential has been a recurring task for companies today. In this sense people have become an important asset in the company and several studies focused on the relationship of consumers with bra... see more

Industri kosmetik saat ini sedang tumbuh dan berekembang secara pesat di Indonesia. Merek kosmetik lokal yang paling digemari di Indonesia ditahun 2022 adalah Wardah merupakan merek kosmetik lokal yang paling banyak diminati oleh masyarakat Indonesia pada... see more

1 of 1.201 pages  |  10  records  |  more records»