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54  Articles
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Penelitian ini bertujuan untuk mempelajari anteseden atau faktor-faktor yang memengaruhi positive word of mouth layanan m-health, yaitu Mobile Service Quality (usability, value-added feature, security/privacy, interactivity), Brand Attachment, dan Brand E... see more




Dalam penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing Strategies dan Implementasinya dalam mempromosikan industri pakaian lokal. Metode kuantitatif dalam penelitian ini digunakan untuk menguraikan fenomena pengaruh Social Media M... see more

Recovery service failures can affect a greater failure if not handled properly. The purpose of this study was to examine the effect of pre-recovery emotions and post-recovery in services. Data were collected using a questionnaire distributed to 216 respon... see more

The background of this research was to trust a brand; a consumer will have on brand attitude. Brandattitude is an overall evaluation of the consumer to the brand. Of a positive assessment of a brand canlead customers into believing the service that is giv... see more

This research is observing about the Perception of internal environthental uncertainty to Service Performance, and then Service performance to Satisfaction, and then Satisfaction to Intention to Continue. Data was gathered by spreading the questionnaire t... see more

Abstract: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop. Purposive sampling technique using... see more

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