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11.780  Articles
1 of 1.178 pages  |  10  records  |  more records»
The purpose of the article is to analyze the verbally expressed phenomenon of the metaphorical model SPORT IS WAR in the Chinese sports media discourse, to describe the ways of its conceptualization and to investigate the peculiarities of its functioning.... see more

War metaphors have long been used in sports news reporting. In reality, war metaphors are also used commonly in daily conversations. The wide usage of war metaphors in sports news reporting is because the two domains (i.e. war and sports) are comparable t... see more

Since newspapers is a one way communication where they provide information and people receive it, the readers have to be able to understand the whole messages without the chance to clarify and to ask the other parties. This paper aims at revealing the typ... see more

Many studies investigated metaphors in news; however, few of them focused specifically on headlines. By investigating metaphors in 133 collected NBA news headlines written in Chinese, this paper analyzes the creativity in them. Conceptual Metaphor Theory,... see more

Many studies investigated metaphors in news; however, few of them focused specifically on headlines. By investigating metaphors in 133 collected NBA news headlines written in Chinese, this paper analyzes the creativity in them. Conceptual Metaphor Theory,... see more

The aim of this research is to determine perceptions of sports sciences faculty students regarding concept of exam through metaphors. The study group of the research consisted of 38 sports sciences faculty students. In order to collect data, a metaphor fo... see more

This paper analyses a political-oriented multimodal metaphor on a cover of the sports newspaper A Bola, sequencing another study on multimodal metaphors deployed on the covers of the very same sports newspaper pertaining to the 2014 Footbal... see more

Teaching strategy is particularly challenging because it involves developing the abilityto think strategically. At the heart of strategic thinking is creativity. Yet, many textbooks onstrategy present it as a procedural process involving a number of steps... see more

Teaching strategy is particularly challenging because it involves developing the abilityto think strategically. At the heart of strategic thinking is creativity. Yet, many textbooks onstrategy present it as a procedural process involving a number of steps... see more

1 of 1.178 pages  |  10  records  |  more records»