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9.995  Articles
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This study aims to develop a new construct approach to consumer brand engagement that bridges the relationship between satisfaction, trust and commitment to customer loyalty. This study fills the void by examining the mediating role of Islamic store ... see more

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents o... see more

The phenomenon of measuring behavioral loyalty on specific stores or merchants obviously popular, particularly despite the existence of structural and fundamental criticism on specific issue. The objectives of this research is to examine the antecedents o... see more

This study aimed to test and analyze the influence of hedonic and ultilitarian buying behavior on Store Loyalty of Matahari Department Store in Makassar. This study used independent variables; they are: hedonic and ultilitarian buying behavior; and a depe... see more

The purposes of this study are : 1)  to determine the direct effect of product quality and store atmosphere on customer loyalty, 2) to determine the indirect effect of product quality and store atmosphere on customer loyalty through customer satisfac... see more

Purpose: Many advanced discount stores could not reach the certain growth level due to cultural differences and their marketing strategies that have failed to adopt in local market environment. The purpose of this study is to find the effects of customer ... see more

The main objective of this research is to study the effects of heterogeneity on the relationship between customer satisfaction and loyalty in the chain store of Cyrus. Customer satisfaction in matters has positive effects such as repurchase, customer rete... see more

Coffe shop is a place that is not just a place to sell and enjoy coffee, besides coffee shop is also used for some specific needs, either relax, gather, discuss, do tasks, place photos and so forth. This study aims to determine the effect of word of mouth... see more

Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty. This resear... see more

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