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78  Articles
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Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian ulang smartphone samusng android di Uiversitas Negeri Padang. Penelitian ini dilaksanakan di Universitas Negeri Padang, dan yang menjadi populasi dalam penelitia... see more

Abstract. The purpose of this research is to analyze the influence of service quality and emotional closeness to customer loyalty of Bank of UMKM East Java Branch of Ngawi. The research method used in this research is quantitative research method. Populat... see more

This study aims to analyze the direct and indirect effects of E-Service Quality on E-Loyalty, and the effect of E-Satisfaction o E-Loyalty on the use of Goride in the city of Semarang. The population in this study is GoRide users in the city of Semarang. ... see more

This study to examnine the factors that may affect the determination of the independence audit fees on companies listed in Indonesia Stock Exchange (IDX) during 2012-2016 period. The sample collection purpossive techniques so that 92 company obtained as t... see more

This research investigated how big the effect service quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of product quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how b... see more

Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indone... see more

AbstractThis research is testing the influence of  Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using  smart pls. The ... see more

This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that c... see more

This study proposed to examine the influence of location and product diversity on spent decisionto consumer’s loyality. The study was taken place at Carrefour, one of hypermarket in Semarang.This is an explanatory research. The number of sample of the r... see more

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