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37.023  Articles
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Environmental issues are increasingly important to the manufacturing industry as decision makers face increased public sensitivity, stricter environmental regulations and increased shareholder pressure to preserve the natural environment. From the supply ... see more

The purpose of this study is to empirically testing the role of sustainable entrepreneurial orientation and competitive advantage on business performance of Micro Small Medium Entreprises. This study presents two independent variables (sustainable entrepr... see more

To deal with these business developments, maturity is needed in aspects of its entrepreneurial orientation and the adoption of social media as one of its marketing channels. If these two aspects can be applied properly, this is believed to increase a sust... see more

The main objective of the research is to analyze the effect of technological innovation and market orientation on sustainable competitive advantage. The sample in this study amounted to 180 respondents, determined by the convenience sampling approach. Dat... see more

Introduction: The only source of sustainable competitive advantage of an organization is its ability to learn sooner than the competition. The sector of micro, small and medium-sized enterprises (MSMES) represents more than 98% of all enterprises and prov... see more

This study aims to find if employee creativity has a significant impact as a mediator to High-performance work practice, innovative behavior, and sustainable competitive advantage in the Hotel industry during the pandemic. This study was conducted by cond... see more

This study discusses how to use digital marketing in marketing Micro, Small Medium Enterprise (MSMEs) products in Kasongan, Bantul. Digital marketing is an alternative for small and medium-sized businesses with limited promotional budgets. The use of soci... see more

The purpose of this study was to determine the effect of digital transformation, business innovation model, and creativity on MSME performance with a competitive advantage as an intervening variable. The research method used is quantitative research. The ... see more

Make-up artist is a profession that has long been identified as woman鈥檚 job. Now this job also taken by males, who even can survive the competition. The objective of this study is to analyse the strategy of male make-up artists in creating their sustainab... see more

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