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13.931  Articles
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This study endeavours to access repulsive buying behaviour and various variables impacting revolting response of consumer towards aptly marketed product. 292 respondents were analysed from Amritsar and Ludhiana in North India and results were drawn using ... see more

Consumer buying behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase. This study aims to investigate the influence of commercial advertisement on consumer buying behaviour regarding internet c... see more

The aim of this study is to examine the factors that can influence green buying behavior. Factors to be investigated are personal norm, social environmental norm, peer influence, and green self-identity. The research design used in this study is hypothesi... see more

This paper focus on the seafood consumption attitudes and behaviours of the millennials (Generation Y) and non-millennials (Generation X, Baby Boomers and Silent Generation) comparatively. The data was collected from a face to face survey which was applie... see more

Abstract. Advances in information and communication technology have caused two major changes in the business world. Firstly, they have caused a wave of new companies emerge that base their business models on the internet. Secondly, they have given rise to... see more

Abstract- To evaluate impulse buying behaviour in consumers and how confidence moderates the variables being tested, which is an interesting phenomenon considering the fact that personal values and perceptions dictate each and every individual’s behaviour... see more

The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement designs... see more

Online advertisements have created a great impact among the common people and their purchasing habits with the substantial rise of internet usage. The online retailing particularly in India is in a transition stage where most of the brands are leaving the... see more

Environmental awareness is individuals' awareness of their environmental responsibilities and their ability to fulfil these responsibilities. The aim of this study is to determine the environmental awareness of consumers and the effects of environmental a... see more

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