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1.443.099  Articles
1 of 144.311 pages  |  10  records  |  more records»
O objetivo deste estudo é verificar como consumidores avaliam notebooks de marcas com diferentes níveis de conhecimento quando há aliança de co-branding com uma marca forte. Fez-se uso da teoria de ancoragem de marca, de acordo com a qual a percepção de u... see more

Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing decisions. Co... see more

The increasing number of MSMEs in the Bandung area, especially in the field of processed coffee drinks, has resulted in increased competition among business actors. This competition creates problems for MSMEs to develop. Apart from experiencing one of the... see more

Sektor pariwisata sempat redup akibat pandemi Covid-19, hal ini karena kebijakan PSBB yang menutup segala kegiatan yang dapat menimbulkan keramaian. Pemerintah meminimalisir kemungkinan penularan virus corona dari cluster tempat wisata, segala aktifitas w... see more

Considering the social psychological, social cognitive, and economic factors, this paper aims to examine how gender equality can be bridged in the workplace through the empowerment of women workers’ ability to craft and narrate personal branding and self-... see more

The Central Java Provincial Government launched the slogan and logo for the Jateng Gayeng but in practice it is not easy because of the different roles of the provincial government in the era of regional autonomy. While on the other hand, many regency/mun... see more

Penelitian ini bertujuan untuk mengetahui makna rumah sembuh sebagai branding pada owner coffee shop. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan fenomenologis melalui observasi dan wawancara. Subjek penelitian ini hany... see more

This study describes how the concept of personal branding content creator Jenda Munthe is constructed through the #tanyajawabJenda content on his Instagram account. The results of this study will provide an understanding of the construction of personal br... see more

Food producers have a new challenge in this era, where producers are challenged to be able to offer a variety of products if they still want to exist in the midst of fierce competition. The phenomenon also seems clear that many brands collaborate and then... see more

1 of 144.311 pages  |  10  records  |  more records»