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26.930  Articles
1 of 2.693 pages  |  10  records  |  more records»
AbstractExcellent schools with the best quality cannot be separated from tight competition and school managerial abilities so that they come out as champions with the branding of their favorite schools. Branding strategy plays an important role in filling... see more

The increasing number of MSMEs in the Bandung area, especially in the field of processed coffee drinks, has resulted in increased competition among business actors. This competition creates problems for MSMEs to develop. Apart from experiencing one of the... see more

Pigmented rice agroindustry has just started its market development, thus require a branding strategy. It may apply an ingredient branding strategy that can increase brand awareness and equity of pigmented rice by highlighting the ingredients. This paper ... see more

Abstract: This study aims to reveal the branding image strategy of the Salaf Pesantren of Walisongo Sragen, Central Java in the era of disruption and it’s impact on the paradigm shift of the institution. This is a qualitative case study research. Data col... see more

The development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village... see more

This article is a study of theories and concepts regarding the election of Surabaya mayor 2015-2019. The approach used is a comprehensive study of political marketing reviewed by Lee Marshment in 2001. Surabaya became the object of the review in this arti... see more

Public Relations has an important role and function in managing business activities. One of which is relied on to develop agro tourism products that can create a branding reinforcement of a product to the public. Performing a public relations strategy is ... see more

AbstractBranding is a strategy designed by companies to help patrons or consumers quickly identify their products or organisations and give them a reason to choose their products or organisations over other competitors. In the Old Testament, God identifie... see more

Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing decisions. Co... see more

1 of 2.693 pages  |  10  records  |  more records»