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268  Articles
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The purpose of this study is to examine the effect of online customer shopping experience on electronic satisfaction, electronic trust and electronic loyalty. The online customer experience is divided into cognitive and affective online shopping experienc... see more

Recommender factors have been used widely as an instrument of support in making decisions by many e-commerce sites and online applications. This study examines the moderating role of knowledge about products, and online shopping experience, As well as med... see more

This study maps and analyses the customer loyalty level, namely, the Millennials aged 23-38 shopping online through digital platforms in 2020. The study's objects include, Bukalapak.com, Shopee.co.id, Tokopedia.com, Bibbli.com, Lazada.co.id, Carrefour.co.... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

Various online website marketplaces attract consumers to experience a good and visually pleasing shopping experience, especially for the young age group in generation Y or millennials. This study was made to explore the effect of online shopping experienc... see more

The study aims to determine the effect of E-ServQual and promotions on marketplace customer loyalty. Both factors can be a consideration of customer’s decision to make a purchase in marketplace. Previous shopping experience is the basis for repurchase dec... see more

With every year’s start being a new beginning and a source of happiness, reigniting hopes and optimism around the world, the happiness and enjoyment of the year 2020 faded away quite earlier. It was not long into the year 2020 that the notorious COVID-19 ... see more

E-commerce is offering ample opportunities for the business to grow. To capitalize on these opportunities offered by e-commerce and to develop the strategies to deal with challenges that are prevailing in the industry online retailers have to understand a... see more

The global market of insecticide products is expected to garner around 16.7 Billion US by 2020, registering a CAGR of 5.0% during the forecast period 2014 to 2020. Companies are operating in this market focus on product launches as part of their growth st... see more

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