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110.917  Articles
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Nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. Since the customers in online space are not visible, it is much essential to have more information about them to provide better servi... see more

Nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. Since the customers in online space are not visible, it is much essential to have more information about them to provide better servi... see more

Customer Lifetime Value, familiar as CLV is valuability a customer in marketing system. High CLV has a meaning that the customer will bring in a big return for a firm. CLV is determined by some factors, as retention rate, acquisition rate, some costs, pro... see more

AbstractThroughout this research the customer valuation trend in marketing is going to be reviewed, emphasizing Customer Lifetime Value and Customer Equity measures. The main theoretical contributions in the development and evolution of the Customer Lifet... see more

Loyal customers are one of the factors that determine the development of a business. Therefore, businesses need a strategy to keep customers loyal, even making customers who were previously less loyal to become more loyal. The strategy used must be right ... see more

Introduction: Generation Z (Gen Z) refers to the most application-friendly and website-savvy generation engaging with the Internet for most of its daily activities. The number of Gen Z members has been growing and is projected to become the largest market... see more

AbstractOrientation: Since service quality is an important differentiator in the banking industry, it is essential to select suitable customer service centre staff, particularly those who are responsible for handling queries from clients who hold signific... see more

Purpose of the article: The ability of the company to predict customer churn and retain customers is considered to be worthy competitive advantage since it improves cost allocation in customer retention programs, retaining future revenue and profits. In a... see more

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 r... see more

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