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497.653  Articles
1 of 49.766 pages  |  10  records  |  more records»
Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and it... see more

This study aims to examine the factors that influence the parents’ intention to buy early childhood educational toys for their children by extending the theory of planned behavior as a base of explanation. The research method was a survey using online que... see more

The pandemic has opened the opportunity for local skincare brands to launch their variants in social media. The proliferation of communication about the brands and its variants in social media provides consumers with sufficient even overload of informatio... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

ABSTRACTThe purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Instagram affects brand attitude and, consequently, influences purchase intention of Rollover Reaction Lip Cream. The spending patterns ... see more

The present paper compares the luxury consumption in Russia with that in the post-communist countries of the former Soviet bloc. The aim of this research is to find out the common and specific about an attitude to global luxury brands in Russia and Romani... see more

This research’s goal is to measure the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to ... see more

This study aims to determine the factors that influence consumer behavior in buying halal food and beverages in Indonesia for the millennial generation. These factors include halal awareness, halal certification and attitudes which are important factors i... see more

World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayâ??s world particularly those consumers which view the online reviews as effectual conduit of having imp... see more

1 of 49.766 pages  |  10  records  |  more records»