SUMMARY
RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresentar um modelo conceptual sobre os sentidos, emoções e memórias na construção da mesma. Com base na revisão da literatura, concluiu-se que a construção da experiência turística é resultado de estímulos e perceção multissensorial, emoções positivas, elevada atividade emocional, momentos surpreendentes e extraordinários e de recordações prazerosas e positivas. Verificou-se também que os sentidos, as emoções e as memórias apresentam uma relação sequencial na construção da experiência turística. Por outro lado, demonstrou-se ainda que os sentidos são preponderantes na perceção dos estímulos experienciais, as emoções são fundamentais na interpretação e atribuição de significado aos estímulos e as memórias são essenciais na codificação, armazenamento e antecipação da informação significativa.PALAVRAS-CHAVEExperiência Turística; Sentidos; Emoções; Memórias; Mode Conceptual. ABSTRACTToday, memorable experiences are the leading economic value proposition that the tourism industry holds. This article aims to theoretically investigate the relationship between the senses, emotions and memories in the tourist experience and present a conceptual model about the senses, emotions and memories in the tourism experience establishment. Based on the literature review, we concluded that the construction of the tourism experience is the result of multi-sensory stimuli and perception, positive emotions, high emotional states, surprising events, extraordinary moments and pleasant and positive memories. It was also found that the senses, emotions and memories have a sequential relationship in the tourism experience establishment. We also concluded that the senses paly a important role in the experiential stimuli perception, the emotional states are vital to the stimuli interpretation and meaning achievement and memories are essential to coding, storage and anticipation the experiential information.KEYWORDSTourism Experience; Senses; Emotion; Memories; Conceptual Model. AUTORIARui Manuel Mendonça Pedro – Doutor. Professor no Higher Institute of Administration and Languages, Funchal, Madeira, Portugal. 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Link PROCESSO EDITORIALRecebido: 7 AGO 20 Aceito: 31 JAN 21