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21.204  Articles
1 of 2.121 pages  |  10  records  |  more records»
 Online promotion is currently an alternative solution in marketing the products produced because, at this time, all community activities are carried out online in online media such as social media, television, or digital catalogs that display all pr... see more

This study aims to determine the effect of service quality on customer loyalty with brand images and customer satisfaction as mediation. This research is a quantitative correlational type using non probability sampling. The number of sample are 400 custom... see more

Nowadays, Branding or marketing share has evolved from creating images to video. The appropriate videos promotions can increase consumer interest in buying products. The suitable video can provide an positive image to consumers of a product or service. Ho... see more

Penelitian Dampak Media Promosi Online, Brand Images dan Harga terhadap Keputusan Menjadi Mahaiswa Program Sarjana Manajemen Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta ini bertujuan untuk mengetahui dampak dari masing-masing variabel terhadap keputusan menj... see more

With over 800 million monthly users, Instagram has become one of the most popular social networking sites utilized by individuals and businesses alike. Guided by interactivity theory, the current study identifies connections between the posting behaviour ... see more

The paper aims at analysing the connections between film-induced tourism, city-branding and place-based image through the case-study of Naples, particularly deepening the role played by urban policies not only in promoting or sustaining but also in refusi... see more

AbstractBackground: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development.Objectives: The main purpose of this study was to explore ho... see more

The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the functi... see more

The case of Australia and the film «Australia» as an example of the effective using of cinema in place branding is represented. It is proved that films are strong and effective communication channels within internationals relations, which are able to have... see more

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