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9.989  Articles
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City branding is an effort to build a particular image of a city. Semarang is one of Indonesia’s big cities that has not yet succeeded in finding the right brand to represent it. The researcher has conducted a pilot research study that aims to build Semar... see more

City branding is an effort to build a particular image of a city. Semarang is one of Indonesia’s big cities that has not yet succeeded in finding the right brand to represent it. The researcher has conducted a pilot research study that aims to build Semar... see more

Adanya peningkatan jumlah penumpang pesawat memicu persaingan antar maskapai penerbangan dalam menciptakan dan mempertahankan loyalitas pelanggan. Loyalitas pelanggan dapat dipengaruhi oleh berbagai faktor, diantaranya adalah kualitas layanan dan emotiona... see more

This paper is a study of implementation of emotional branding in library services.    Emotional branding is a new paradigm in marketing world. It means create emotional nuance and its objective is to create an emotional nearness between a brand ... see more

The rising globalization era has demanded that the world should change from the old para- digms into the new one in every aspect, especially in marketing world. Nowadays, to win over the market share cannot not only do a business that relies on the functi... see more

The purpose of this research is to generate a mapping the level of internal customer internalization of the PTS brands based on intellectual commitment and emotional commitment, as well as its influence on the power of WOM. The sample used is PTS' lecture... see more

The object of research is branding in production and trade chains. In the process of literary analysis, the authors found that most scientists are focused on the concept of supply chain management. But the state and degree of development of issues of form... see more

The object of research is branding in production and trade chains. In the process of literary analysis, the authors found that most scientists are focused on the concept of supply chain management. But the state and degree of development of issues of form... see more

Penelitian ini dilatar belakangi oleh perlunya promosi perpustakaan berbasis emosi yang ditandai dengan munculnya konsep perpustakaan kolaborasi kafe atau book shoop di Indonesia. Konsep perpustakaan perlu dikemas secara kreatif maupun inovatif untuk meng... see more

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