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18.163  Articles
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This research is intended to formulate a conceptual framework to determine the effect of the relationship between brand personality, brand awareness, fashion consciousness, and consumer satisfaction of Muslim women on Muslim fashion product loyalty. This ... see more

The rapid advancement of communication technology is characterized by a huge number of requests for various sorts of communication tools, resulting in increased rivalry in communication products such as smartphones. On the market, there are numerous smart... see more

The main idea of this paper is to investigate three dimensions of brand personality, which are excitement, sincerity and ruggedness to predict CBR constructs which comprise of brand love, brand trust and brand loyalty. Convenience sampling method was util... see more

Brands that are considered as companies’ intangible assets have an important role in companies’ development and profitability processes. Now, brand differentiation process is considered as an important strategy in unfair competitions of markets. Therefore... see more

Abstract  This study aims to know whether there is comparative of brand loyalty degree based on theory Big Five Factors of Personality on smart-phone user. The level of brand loyalty formed based on brand loyalty pyramid by David A. Aaker (1991) that... see more

This study aims to determine the factors that influence shoe brand loyalty in Batam City. The independent variables used include brand experience, brand personality, corporate social responsibility, consumer involvement, and perception mediated by brand t... see more

AbstractThis research aims to examine the effect of perceived brand quality and brand personality on brand fondness with memories as moderator. This study examines the effect of independent variables on dependent variable with memories as moderating varia... see more

Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty. Motivation: Creating brand personality is an efficient differentiation strategy, used by numerous... see more

This study aimed to examine the effect of brand experience and brand personality on behavioral loyalty of beauty products. The data were collected from 200 respondents, women, who were above 20 years old and regular users of beauty products. Structured qu... see more

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