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10.631  Articles
1 of 1.064 pages  |  10  records  |  more records»
This study analyzes marketing communication (MC) impact on brand equity (BE) in social media (SM) seeking to identify mediating role of consumer engagement behavior (CEB) between generated functional and hedonic content on brand equity (BE). The CEB is di... see more

The purpose of this study is to examine the framework of brand experience associating with customer loyalty. Sensory marketing effectiveness is recognized in business contexts but only little research has been conducted on sensory marketing. This study co... see more

Brand loyalty is a behavior of consumer loyalty to the brand by repurchasing the same product more than once. The purpose of this research is to find out the effect of brand image and brand trust on brand loyalty.This research uses quantitative methods. T... see more

Tujuan penelitian ini adalah untuk mengetahui pengaruh relational bond dan product quality terhadap social media word of mouth yang dimediasi oleh brand loyalty pada brand Ms Glow Beauty. Jenis penelitian ini adalah penelitian kuantitatif dengan menggunak... see more

This study aims to examine the effect of value consciousness and brand love which is influenced by social media marketing and brand awareness on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 254 responden... see more

This study aimed to clarify the role of storytelling marketing in the brand marketing of telecommunications companies in Iraq, and it is logical that the role can be negative or positive. , namely: value harmony, brand image, brand love, brand loyalty.The... see more

This study aims to know and analyze the influence of brand experience, brand personalityand brand community to brand loyalty with brand trust as a variable intervening on Oriflameproducts .. The population is the consumer who ever bought the product Orifl... see more

In the competitive telecomunication industry, brand loyalty has become an important issue.Strong brand and marketing activity are becoming one of the critical levers for company’sdifferentiation and successed. The aim of this study is to find the impact o... see more

Purposes of this research are: (i) to find out the influence of brand image toward customer satisfaction (ii) to find out the influence of customer satisfaction toward brand loyalty (iii) to find out the influence of brand image toward brand loyalty and (... see more

1 of 1.064 pages  |  10  records  |  more records»