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323.761  Articles
1 of 32.377 pages  |  10  records  |  more records»
Introduction. The article presents the results of a neuropsychological study in outdoor advertising. Diagnostic capabilities of the neurointerface to evaluate the efficiency of passwords are considered. The leasing process and existing methods of performa... see more

In this paper, we analyse the contents of over a thousand gambling slogans. We identify several features considered in the literature that the slogans might capitalize on. In particular, we investigate heuristics and biases analyzed in the behavioural eco... see more

With the rise of modern technologies and the implementation of new businesses and brands, the urge for publicity has generated a demand for advertisements. As the key factor for spreading awareness and attracting new consumers, advertising has gained powe... see more

New businesses and products get into the market every day, and advertising is essential in the process of attracting customers. Advertisers analyse clients' behaviour and are trying to make their message as persuasive as possible. They try to use language... see more

E-Module Werbeslogans. A Corpus Informed Lexicographic Ressource of Advertising Slogan Use Outside the Domain of Advertising.The article aims to describe the development of E-Module Werbeslogans, integrated into OWID-Sprichwörterbuch at the Leibniz Instit... see more

This paper deals with a text-specific translation. It covers the translation of a non-literary text which falls under the subject field of marketing. It aims at investigating the translation strategies used in the translation of advertisements as a recent... see more

Symptoms of hyperbole on the food trademark PT. Indofood is very interesting to study. This is due to the discovery of the use of hyperbole which is quite unique in one of PT. Indofood's products, namely Qtella. The location of the hyperbole language styl... see more

The aim of the study is a psycholinguistic analysis of the stimulus words (Ukrainian) army, language, faith as concept-forming nominations of the appropriate text concepts in the structure of the slogan-motto (advertising slogan, political slogan) “Army. ... see more

The study partly reveals “Zelenskyi’s phenomenon”, when a person without any political experience confidently won a victory over an experienced politician at the presidential and parliamentary elections. The paper considered neuropsychological understandi... see more

1 of 32.377 pages  |  10  records  |  more records»