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618  Articles
1 of 63 pages  |  10  records  |  more records»
With the rise of modern technologies and the implementation of new businesses and brands, the urge for publicity has generated a demand for advertisements. As the key factor for spreading awareness and attracting new consumers, advertising has gained powe... see more

Symptoms of hyperbole on the food trademark PT. Indofood is very interesting to study. This is due to the discovery of the use of hyperbole which is quite unique in one of PT. Indofood's products, namely Qtella. The location of the hyperbole language styl... see more

Advertisements have a huge impact on people’s thoughts and habits without realizing it. In the context of Indonesia, in recent years, one of the advertisements that frequently appears is Grab, one of the online transportation providers in Indonesia. In it... see more

The aim of the study is a psycholinguistic analysis of the stimulus words (Ukrainian) army, language, faith as concept-forming nominations of the appropriate text concepts in the structure of the slogan-motto (advertising slogan, political slogan) “Army. ... see more

English-Language Advertising Slogans and Their Ukrainian Translations: Comprehension Among UkrainiansThe article deals with the study of advertising slogans. A selection of English-language slogans and their translations into Ukrainian are presented. Thei... see more

New businesses and products get into the market every day, and advertising is essential in the process of attracting customers. Advertisers analyse clients' behaviour and are trying to make their message as persuasive as possible. They try to use language... see more

The purpose of the research is to identify directive illocutionary acts in school slogans. This study aims to investigate several categories of directive illocutionary speech acts in the school slogans at MTS Negeri 3 Tangerang. The method used ... see more

The purpose of the research is to identify directive illocutionary acts in school slogans. This study aims to investigate several categories of directive illocutionary speech acts in the school slogans at MTS Negeri 3 Tangerang. The method used ... see more

In this paper, we analyse the contents of over a thousand gambling slogans. We identify several features considered in the literature that the slogans might capitalize on. In particular, we investigate heuristics and biases analyzed in the behavioural eco... see more

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