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26.133  Articles
1 of 2.614 pages  |  10  records  |  more records»
This research aims to determine the role of marketing innovation in developing the private university using the Structure Equation Model (SEM) analysis technique SmartPLS 3.0 through a quantitative survey design. The population in this study is new studen... see more

The Covid-19 pandemic has created unprecedented business changes and has significantly impacted the tourism sector. Hotels began to carry out adaptive capabilities and create improvements through innovative practices to maintain the company's viability by... see more

Marketing performance is one of the benchmarks for the company's success strategy. There are many factors that can affect the company's performance. This study aims to examine market orientation and product innovation on the marketing performance of culin... see more

The object of research is the process of innovation management in the marketing activities of agricultural enterprises, including the Phoenix farm (Badalovo village, Zakarpattia region, Ukraine). One of the most problematic places is the low level of lega... see more

Innovation is an increasingly relevant concept for the success of any organization, but it also represents a set of internal and external considerations, barriers and challenges to overcome. Along the concept of innovation, new paradigms emerge such as op... see more

The aim of this paper is to investigate the relationship between marketing innovation capacity and firm performance in the Brazilian clothing industries. A transversal descriptive research was conducted in a single quantitative phase, using the survey as ... see more

Research on marketing strategy process addresses how organizations achieve results. A significant gap exists in current models of marketing strategy process, because none of them incorporates constructs related to innovation. This article presents a frame... see more

The low-income market has become the focus of many companies since the economic growth of emerging countries has been highlighted nationally and internationally. Thus, the development of innovations for this segment has also become a central issue in acad... see more

Introduction: This paper is aimed to determine the relationship between the competitiveness model of Mexico (NCM) and a proposal for a digital marketing innovation model (DMIM).This is of special value for SME experts and academics, both related to the pr... see more

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