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1.413.059  Articles
1 of 141.307 pages  |  10  records  |  more records»
En el presente artículo se analizará como la investigación de mercados y el marketing juegan un papel importante en la toma de decisiones de la empresa partiendo de que la investigación de mercado es una herramienta que le permite a las empresas crecer y ... see more

En el presente artículo se analizará como la investigación de mercados y el marketing juegan un papel importante en la toma de decisiones de la empresa partiendo de que la investigación de mercado es una herramienta que le permite a las empresas crecer y ... see more

Research on marketing strategy process addresses how organizations achieve results. A significant gap exists in current models of marketing strategy process, because none of them incorporates constructs related to innovation. This article presents a frame... see more

In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy, ... see more

Decreasing in sales of Soba Padu products nowadays, has an impact on SMEs that produce this traditional snack. Beside this condition, it is important to see what happen with the social media marketing as one of sales method on Soba Padu SMEs. This study a... see more

The Covid-19 pandemic has created unprecedented business changes and has significantly impacted the tourism sector. Hotels began to carry out adaptive capabilities and create improvements through innovative practices to maintain the company's viability by... see more

This study aims to analyze and examine the effect of destination image, service quality, and marketing mix on tourist satisfaction and its impact on revisiting tourist attractions in Bone Regency, South Sulawesi Province. The research approach used in thi... see more

The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment.... see more

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purcha... see more

1 of 141.307 pages  |  10  records  |  more records»