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13.314  Articles
1 of 1.332 pages  |  10  records  |  more records»
In the article author discuss the features of translations of brand names and slogans of foreign companies to Chinese, and which methods companies use to make this translation. The author not only considers systematisation of methods of translations based... see more

In the article author discuss the features of translations of brand names and slogans of foreign companies to Chinese, and which methods companies use to make this translation. The author not only considers systematisation of methods of translations based... see more

The aim of this study is to highlight the importance of sound symbolism for Romanian marketing and advertising applied research. Previous research showed that the phonetic structure of brand name communicates its characteristics, i.e. it drives consumers ... see more

Purpose. The purpose of this study is to analyze the psychological peculiarities of understanding the brand name in the form of a personal name, to determine the trends and regularities of the brand name influence on the image of the nomination object and... see more

The purpose of this study is to examine the nexus between social media marketing and brand equity, and the role of word of mouth and electronic in mediating this connectivity word of mouth. A quantitative approach with a descriptive explanatory design is ... see more

This study critically analyzes the recent trend of Englishing shop names in Aceh province. Borrowing Bhabha’s postcolonial theory, this study attempted to uncover the shop owners’ perceptions of privileging English and marginalizing local languages, even ... see more

This study critically analyzes the recent trend of Englishing shop names in Aceh province. Borrowing Bhabha’s postcolonial theory, this study attempted to uncover the shop owners’ perceptions of privileging English and marginalizing local languages, even ... see more

The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This ... see more

Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics.  Coffee shops with foreign or local brands are growing and competing for ha... see more

1 of 1.332 pages  |  10  records  |  more records»