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1.769.946  Articles
1 of 176.996 pages  |  10  records  |  more records»
This study sought to determine  the mediating effects of satisfaction  and word-of-mouth advertising on the relationship of quality service and customer loyalty among selected fine dining restaurants in Paseo de Sta. Rosa.   The research ma... see more

Holistic marketing is a marketing concept that defines an overall corporate entity. Word-of-mouth communication is one way to spread rumors. Word-of-mouth communication is also the most ancient marketing strategy that is still widely implemented until now... see more

Article 4 paragraph (3) of the Notary Code of Ethics states that notaries and anyone who exercises or holds the office of a notary are prohibited from publishing or promoting themselves, either individually or jointly, by mentioning their name and positio... see more

The service provider could not totally guarantee the service process without any failure at all. This study aims to measure the influence of service recovery strategy towards customer forgiveness and negative word-of-mouth (WOM) as the effect of service f... see more

Many previous studies have shown that the volume or valence of electronic word of mouth (eWOM) has a sustainable and significant impact on box office performance. Traditional studies used quantitative data, such as ratings, to measure eWOM. However, recen... see more

In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to techn... see more

This study discusses issues related to purchasing decisions. The research focused on the social networking community on social media facebook with a sampling technique using non-probability sampling. The method used in this research is Partial Least Squar... see more

Penelitian ini dilatar belakangi oleh ketertarikan peneliti untuk meneliti pengaruhelectronic word of mouth di media sosial Instagram terhadap keputusan berkunjung, surveipada pengunjung objek wisata Jakarta Aquarium. Tujuan dari penelitian ini adalah unt... see more

Electronic word-of-mouth (eWOM) communication from tourists that have visited a destination can be used as promotional media for that destination, including in the halal tourism context. Understanding the drivers of Muslim tourist’s eWOM is necessary to b... see more

1 of 176.996 pages  |  10  records  |  more records»