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50.618  Articles
1 of 5.063 pages  |  10  records  |  more records»
Since product pricing is a significant decision for producers and is known as a challenging problem in today’s marketing operations, the aim of this study is to design an integrated decision support system for pricing. The emerging business environment is... see more

The developed mathematical model allows the subjects of the pharmaceutical market to reasonably and timely evaluate the impact of certain risk factors on the results of the marketing communications program's implementation when promoting a new medicine pr... see more

The developed mathematical model allows the subjects of the pharmaceutical market to reasonably and timely evaluate the impact of certain risk factors on the results of the marketing communications program's implementation when promoting a new medicine pr... see more

The object of research is commission operations of trade enterprises. In the course of research of scientific works of economists, devoted to the problems of accounting and analytical support of marketing, commission operations of trade enterprises used t... see more

The object of research is commission operations of trade enterprises. In the course of research of scientific works of economists, devoted to the problems of accounting and analytical support of marketing, commission operations of trade enterprises used t... see more

The purpose of this study was to analyze the effect of relationship marketing on customer satisfaction andswitching cost, to analyze the effect of cutomer satisfaction, relationship marketing and switching cost on customerloyalty, and to analyze percieved... see more

The aim of this study was to determine the risk perception of tourists in relation to the concept of halal tourism, and to reveal the relationships between risk perception, satisfaction and behavioral intention. The study used a quantitative research desi... see more

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive appro... see more

Objectives: This study analyzes the factors that influence the attitude toward not smoking and its effect on the intention to quit smoking with utilitarian, hedonic, and risky behavior considered as a moderating variable.Methodology: This quanti... see more

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