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255.052  Articles
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Agricultural Internet of things (AIoT) promotes the modernization of traditional agricultural production and marketing model. However, the existing time series prediction methods for agricultural production and agricultural product (AP) marketing cannot a... see more

In determining marketing strategies, the bank performs a classification from a customer database, the database will be analyzed by a decision maker and this is not easy for a decision maker, because of the complexity of the vast data and the many attribut... see more

Since product pricing is a significant decision for producers and is known as a challenging problem in today’s marketing operations, the aim of this study is to design an integrated decision support system for pricing. The emerging business environment is... see more

The world of banking requires a marketer to be able to reduce the risk of borrowing by keeping his customers from occurring non-performing loans. One way to reduce this risk is by using data mining techniques. Data mining provides a powerful technique for... see more

RESEARCH OBJECTIVE: The main purpose  of this paper is to analyze the level of competences among postgraduate students of Big Data, digital marketing and trend-watching specialization at the Department of Journalism, Communication and Technological S... see more

Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view are... see more

Companies have realized the importance of “big data” in creating a sustainable competitive advantage, and user-generated content (UGC) represents one of big data’s most important sources. From blogs to social media and online reviews, co... see more

The level of competition in the business world requires every marketer to be able to carry out their marketing activities more effectively and efficiently. These marketing activities require a basic marketing concept in accordance with the interests of ma... see more

This study aims to find out how to plan education services marketing, implement educational services marketing activities and evaluate educational services marketing activities at MTsN 5 Tanah Datar in order to increase the quantity of students. This type... see more

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