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4.658  Articles
1 of 467 pages  |  10  records  |  more records»
Purpose- This article discussing the relationship between price, product innovation, lifestyle and buying interestDesign/methodology/approach- Data were collected from 70 consumers from 3 (three) malls in Jakarta with data analysis techniques through mult... see more

Tulip (Tulipa gesneriana L.) is an important and highly valuable flower of the cut flower industry. The most critical step in its cultivation is to break dormancy in order to initiate the growth, especially in tropical and sub-tropical areas of the world.... see more

Purposes - The purpose of this study is to analyze the influence of price on buying interest; the influence of prices on purchasing decisions; the influence of buying interest in purchasing decisions; and the effect of price on purchasing decisions throug... see more

Looking at cigarette product advertisements in various media, there is always a warning about the dangers of smoking to health in addition to information about the product itself. This study aims to identify the level of awareness and knowledge of consume... see more

Abstract - Advancement in information technology has impacted almost all the businesses and management functions and operations. In the contemporary times, businesses are integrating internet based services in their business model and offerings made to cu... see more

This research investigates the hotel response strategies of businesses being responsive online to stimulate customers purchase intention in eWOM communications. Specifically, this study explores the online managerial responses in terms of length, speed, a... see more

Penelitian ini bertujuan untuk menganalisa pengaruh social media advertising features di masa Pandemi Covid-19 Terhadap Brand Engagement dan Purchase Intention pada Brand Fashion. Data yang digunakan dalam penelitian ini merupakan data primer yaitu data y... see more

Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new ent... see more

Game is a media that is played with the aim of entertaining, relieving stress, filling time, even exercising and making money. One of the ways games make money is through in-game purchases or microtransactions, which have become commonplace among players ... see more

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